Prior to the invention of automotive GPS units, traveling to unknown
areas had to be done through reading a map and/or asking for directions.
Fortunately, with the emergence of automotive GPS units the process of
map-reading and getting directions has never been easier as each can be
done either through voice activation, touching the screen, pushing
buttons or a combination. Maps pinpointing the exact location pop right
up on the screen, while directions can be given through a
computer-generated voice.
Automotive advertising agencies need to justify their fees in a changing
auto industry that no longer relies on radio, T.V. or newspapers to
deliver their sales and marketing messages. Conventional production and
media services are no longer needed by auto dealers who are selling
vehicles and service on the Internet and automotive advertising agencies
need to provide products and services to accommodate the new online
needs of their auto dealer clients.
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